Here you will find the film Sunshine, from American Buffalo (UPDATE: You will not find the film here; the official Vimeo link has been relabeled “private,” for reasons I am sure are numerous and justifiable. It’s a shame, though, because the film is great. I don’t know where it went, but I can’t find it anywhere on the internet – if you find a link, let me know and I’ll update). The film was directed by Doug Nichol, features music by Richard Hair, and was shot in Shanghai during the production of a McDonalds commercial. It is a great film no matter the context, but it was surprisingly well timed; when this video dropped Matt Michaelson was simultaneously banging out the translations of a McDonald’s ad campaign unlike any he’d before seen in this country. Two very different approaches to selling fast food.
[...] note: to see another side of McDonalds advertising, watch the short film Sunshine, featured in this Blast. Below, learn a few more Moves of the Real [...]
[...] translation and discussion of a print campaign targeted towards young, Chinese males; the other, a documentary about an American ad executive working on the production of a McDonalds television commercial in Shanghai. Though they take [...]